Funnel analytics, campaigns, response times and priority intelligence.
End-to-end conversion: 4.0% — within target band for high-ticket solar.
Two are warranty claims; risk of escalation to formal complaint.
Action: Assign Kelvin to clear backlog today
44% open + ₦12M revenue this week — extend to second wave.
Procurement emails are creating the highest operational delays. Two supplier approval threads (Pylontech battery, MPPT controllers) are above SLA and blocking ₦8.4M of installations in Q3.